If you’re not leveraging social media, you’re leaving money on the table. Platforms like Instagram and TikTok are essential for reaching today’s couples, who often find vendors by scrolling through wedding content.

Post consistently, use real client stories, and highlight the value you bring. Video content—like reels or tips—is especially effective. Don’t just post to sell. Engage, educate, and entertain.

Tag vendors you’ve worked with, use relevant hashtags, and always include a clear next step (like booking a call or visiting your website). AWP also encourages its members to use social media to build authority and inspire trust.