Many wedding professionals undercharge, fearing they’ll lose clients to cheaper competitors. But pricing low can backfire—it may lead clients to question your quality, or worse, burn you out.

Price based on value: your time, talent, experience, and the emotional impact you create. Be transparent in what your pricing includes, and educate your clients on the value behind every detail.

AWP encourages vendors to stand firm in their worth. There’s a market for quality, and the right clients will pay for peace of mind. Don’t race to the bottom—elevate your services and price accordingly.