Gone are the days of cookie-cutter weddings. Today’s couples want their big day to be an authentic reflection of who they are. From handwritten vows and themed décor to curated menus and custom attire, personalization has become a must-have.

This trend is driving demand for vendors who can offer flexibility and creativity. Whether it’s a culturally blended ceremony, a playlist full of shared memories, or bespoke favors, couples are investing more in experiences that feel deeply personal.

For wedding professionals, this is an opportunity to showcase adaptability and innovation. Positioning your services as tailored and meaningful can set you apart. AWP encourages vendors to lead these personalized experiences by asking better questions, listening closely, and providing thoughtful suggestions that help couples express their story.